Sep 23, 2021  
OHIO University Undergraduate Catalog 2021-22 
    
OHIO University Undergraduate Catalog 2021-22

Marketing Major (B.B.A.)


Major code BB6127

College of Business  
Marketing  
Copeland Hall 514
Athens, OH 45701
Phone:  740.593.2069
https://business.ohio.edu/

Mick Andzulis, contact person
drmick@ohio.edu

Program Overview

Marketing is the lifeline of any organization. It links the organization with its customers and is vital not only to the survival of the organization, but also to the maintenance of the free enterprise system. The marketing curriculum is designed to give students both broad overview of marketing knowledge and experience. Foundational marketing courses include: professional selling, marketing research, consumer behavior and marketing strategy.

Admissions Information

Freshman/First-Year Admission

Freshmen will be admitted to the College on a selective basis. Normally, you will need to be in the top 20 percent of your high school class, with a strong college preparatory curriculum. You are expected to have above-average GPA (3.0 or better) and also have demonstrated leadership potential through participation in extracurricular activities or work experience. Members of groups that are historically underrepresented in business will receive special consideration.

Change of Program Policy

The College of Business allows limited number of students from other Ohio University academic colleges to apply for transfer into the College of Business. It should be noted that the transfer requirements differ for students at the end of their freshmen year and students in their sophomore and junior years. The College of Business reserves the right to limit transfer admissions as necessary.

External Transfer Admission

Any student considering transfer to the College of Business is strongly encouraged to contact the College’s Office of Student Services as early as possible. You must be enrolled in the College before your senior year to allow for the College’s 32-hour residency requirement. You must earn at least 50 percent of the business credit hours required for the business degree at Ohio University.

Opportunities Upon Graduation

Upon graduation,  marketing majors are prepared for a variety of careers in business and non-business industries. Typical entry level jobs include sales, retail management, market research, product/brand management, digital marketing, and logistic management.

Requirements

Major Hours Requirement


The marketing major requires a minimum of 120 hours.

Universitywide Graduation Requirements


To complete this program, students must meet all Universitywide graduation requirements .

College-Level Requirements for the College of Business


View the College-Level Requirements for the College of Business.  

Marketing Program Requirements


Complete the following courses:

College of Business (COB) Requirements


Business Cluster Requirements


Complete the following courses:

Non-Business Required Hours


Every COB major must complete a minimum of 30 hours of classwork outside of the College of Business. The remaining hours consist of elective classes taken outside of the College of Business.

Individual Non-Business Required Courses


Complete the following courses:

Cultural Perspectives


Cultural Perspectives courses prepare you for active participation in multicultural business contexts in the US and globally. Through these courses, you will learn cultural self-awareness, cultural frameworks, empathy, communications, curiosity, and openness.  

B.B.A. candidates are required to complete a minimum of six total credit hours of coursework designated as:

  • BRICKS Intercultural Explorations and/or
  • BRICKS Diversity & Practice

Students who complete one of the following College of Business international experience programs will fulfill the Cultural Perspectives requirement:

  • Global Consulting Program
  • Ohio International Consulting Program

Ethical Perspectives


Ethical Perspectives courses prepare you to make difficult decisions when ethical considerations are involved and when the answers are not straightforward. Through these courses, you will learn to recognize and evaluate ethical issues and use ethical self-awareness, perspectives, and concepts to make ethical decisions.

B.B.A. candidates are required to complete a minimum of four total credit hours of coursework designated as BRICKS Ethics & Reasoning.

Internship Requirement


Complete 1 hour of internship credit from the following: