May 23, 2024  
OHIO University Undergraduate Catalog 2010-12 
OHIO University Undergraduate Catalog 2010-12 [Archived Catalog]

Media Management Major (B.S.C.)

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Major code BC5312

This area of study is designed for those who aspire to work in mid- to upper-level leadership positions in the media industries. Courses are organized to provide an integrated understanding of the management, marketing, sales, creative, and regulatory processes in media. Students must complete the MDIA foundation courses, 28 hours of coursework within the media management sequence, eight hours of either audio, video, and/or digital media, and eight hours of media studies.

Universitywide Graduation Requirements

To complete this program, students must meet all Universitywide graduation requirements .

College-Level Requirements for the Scripps College of Communication

View the College-Level Requirements for the Scripps College of Communication .

Bachelor of Science in Communication-MDIA

General Requirements for all MDIA majors

The Media Arts and Studies general requirements work in concert with the Ohio University General Education requirements. Students must complete the University General Education requirements of Tier I and Tier II and then concentrate on the following extension of those Tiers:

General Requirements for All Majors

1. Arts and Humanities

Eight hours of 300- to 400-level courses (or 200-level or above for language courses). Courses include Tier I junior composition with the balance of the hours chosen from art, art history, classical languages, comparative arts, dance, English, film, humanities, modern languages, music, African American studies, philosophy, and theater.

2. Social Sciences

Eight hours of 300- to 400-level courses chosen from anthropology, classical archaeology, economics, history, international studies, management, marketing, political science, psychology, and sociology.

3. Communication Sciences

Eight hours of 300- to 400-level courses (or 200-level or above for language courses) from classical languages; computer science; information and telecommunication systems; hearing, speech, and language sciences; communication studies; journalism; linguistics; modern languages; African American studies; and visual communication.

Additionally, African American Studies and University Professor courses may be used to fulfill Media Arts and Studies general requirements.

4. Media Arts and Studies

The following foundation courses are required of all majors:

Sequence Requirements

Students entering the School of Media Arts and Studies as fall quarter first-year and transfer students must successfully complete TCOM 101 with a C or better and earn a C or better in TCOM 203, 204 and/or 205 before proceeding to many of the courses in the program.


Each student in the School of Media Arts and Studies is required to complete a corollary of coursework. These are courses outside Media Arts and Studies selected by you and your academic advisor to enhance your area of interest. The corollary totals a minimum of 32 credit hours (20 at the 300-400 level), from no more than two areas. For instance, students in the video production sequence might choose courses from the School of Film, while students interested in politics and the media might find courses from the political science area useful.

Management Electives:

  • 8 hours from courses within the Audio/Video/Digital sequence
  • 8 hours from courses within the Media Studies sequence
  • 4 courses at 300 to 400 level:


Courses from outside the School of Media Arts and Studies that support program goals, including:



20 hours at the 300-400 level in business and/or organizational communication

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