Marketing Major (B.B.A.)

Major code BB6127

Marketing is the lifeline of any organization. It links the organization with its customers and is vital not only to the survival of the organization, but also to the maintenance of the free enterprise system. The marketing curriculum is designed to give you both broad knowledge and an opportunity to specialize. It prepares you to become a marketing professional through coursework in personal selling and sales management, marketing research and consumer behavior, and marketing analysis and management (national and international).

Upon graduation, students with a marketing major typically obtain direct-entry positions in such areas as sales, retail management, product/brand management, market research, and marketing logistics with companies that specialize in offering products/services to consumers or other businesses.