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May 02, 2024
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SASM 4350 - Sport Promotion and Sales Management
This course provides an overview of the elements of sport promotion and sales. Content includes rationale and benefits of promotion and sales, sponsorship proposals, licensing programs, solicitation of sponsors, and an introduction to the ticket sales process.
Requisites: SASM 1001 or SASM 1010
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Students will be able to develop an understanding of the importance of licensing, merchandising, and cooperative sponsorships in sports.
- Students will be able to interpret research and literature pertaining to sports sponsorships.
- Students will be able to create a sports sponsorship pitch.
- Students will be able to explain servicing and its importance in the sports sponsorship mix.
- Students will be able to identify potential sponsorships and promotions.
- Students will be able to practice sponsorship solicitations to attract revenue and partners to a sports organization.
- Students will be able to apply the ticket sales process for inside, outside, group, special, premium and luxury seating.
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