Jun 27, 2022  
OHIO University Undergraduate Catalog 2019-20 
    
OHIO University Undergraduate Catalog 2019-20 [Archived Catalog]

Add to Portfolio (opens a new window)

MKT 2020 - Marketing Principles


Provides a broad understanding of marketing activities, decisions, and terms with an emphasis on the practices and problems of marketing managers and the analysis of the marketing environment.

Requisites: Not COB except BS 8123 and WARNING: No credit for this course if taken after the following: MKT 2400
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Discuss how segmentation, targeting, and positioning are used in marketing management.
  • Identify environmental factors that influence marketing decisions.
  • Identify ethical, global, and sustainability issues relevant to marketing management.
  • Identify the elements of the marketing mix and demonstrate how they work together.



Add to Portfolio (opens a new window)