May 04, 2024  
OHIO University Undergraduate Catalog 2016-17 
    
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OHIO University Undergraduate Catalog 2016-17 [Archived Catalog]

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RHT 4750 - Casino Marketing Operations

Common and popular casino marketing tactics are examined, followed by an overview of slot club structures and related database marketing activities. Match-play coupons, dead chip (a.k.a. rolling programs), and loss discounting are all closely examined. Casino hosting, the role of non-gaming amenities, and repeater-market gaming promotions are also covered.

Requisites: RHT 3700
Credit Hours: 3.0
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Eligible grades: A-F,WP,WF,FN,FS,AU,I


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