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May 11, 2024
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SASM 301 - Sport Marketing
Introduces basic sport marketing concepts with application to amateur and professional sport organizations. Topics include promotions and public relations, sport consumer behavior, strategic marketing planning, marketing information management, and marketing communication. 4 lec.
Prerequisites: PESS 201 & MKT 202
Credit Hours: 4
Repeat/Retake Information: May be retaken three times excluding withdrawals, but only last course taken counts.
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