May 12, 2024  
OHIO University Undergraduate Catalog 2007-08 
    
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OHIO University Undergraduate Catalog 2007-08 [Archived Catalog]

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TCOM 204 - The Business of Media

This course provides an intensive overview of how business is conducted in the media industries. Students will examine: (1)the fundamental relationsips between art and commerce in the media industries; (2)the structure of media companies; (3)the strategies media companies use to attract audiences/buyers; (4)the various ways media evaluate their products, and (5)the ethical issues that impact current media practices.
Prerequisites: TCOM 101

Credit Hours: 4
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.


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