Jun 17, 2026  
OHIO University Undergraduate Catalog 2007-08 
    
Catalog Navigation
  Catalog Home
  General Information and Policies
  Diversity Commitment
  Vision, Mission, and History
  Graduation Requirements – Universitywide
  University Contacts
  Arts and Sciences
  Business
  Communication
  Education
  Engineering and Technology
  Fine Arts
  Health and Human Services
  Honors Tutorial
  University College
  International Studies
  Lifelong Learning
  Regional Campuses
  Departments and Schools
  Course Descriptions
  Course Information
  Faculty
  Major, Minor, and Certificate Codes
  Curricula – Certificates, Major Programs, Minors
  Abbreviations
  Copyright and Disclaimer
  Printable Documents
  My Portfolio
HELP
OHIO University Undergraduate Catalog 2007-08 [Archived Catalog]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

JOUR 475 - Advanced Advertising Media Planning and Buying

Media theories appropriate in specific client advertising situations. Use of computer software for solving media problems. Advanced work in media objectives, strategy, tests, and execution of media plans and evaluation.
Prerequisites: JOUR 250 & 375 & (JR OR SR)

Credit Hours: 4
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)