May 20, 2026  
Ohio University 2026-2027 Undergraduate Catalog 
    
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Ohio University 2026-2027 Undergraduate Catalog
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BA 3920 - Business Application Simulation

Students operate a simulated company and compete head-to-head against companies in the same industry run by other students in the class. The companies compete in a global market arena in four geographic regions including Europe-Africa, North America, Asia-Pacific, and Latin America. The manager(s) of each company are responsible for assessing market conditions, determining how to respond to the actions of competitors, forging a long-term direction and strategy for their company, forecasting upcoming sales volumes, and making decisions including to workforce compensation and plant operations, capacity expansion, distribution center operations and inventory management, pricing and marketing, finance, and corporate social responsibility/citizenship.

Requisites: (SAM 3010 or MGT 3000), (SAM 3020 or MKT 3020), (SAM 3100 or FIN 2200) and (BA 2000 or SAM 3905)
Credit Hours: 3
OHIO BRICKS: Bridge: Learning and Doing
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.

Lecture/Lab Hours: 6.0 practicum
Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Term(s) Typically Offered:
Learning Outcomes:
  • Students will be able to apply general business concepts to strategic decision-making situations.
  • Students will be able to use knowledge of core business disciplines to make connections among decisions and applications.
  • Students will be able to connect a simulated competitive workplace to business knowledge.
  • Students will be able to integrate knowledge from a variety of disciplines through a simulated competitive workplace.
  • Students will be able to transfer knowledge and skills learned in a simulated competitive workplace to a new situation.
  • Students will be able demonstrate their multi-modal communication abilities that describe components of their career management plan.
  • Students will be able to communicate, reflect, and self-assess knowledge and skills learned through a simulated competitive workplace.


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