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Dec 21, 2025
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MKT 4500 - Management of Promotion
Integrates communication theory, concepts and research with in-depth treatment of the following elements of the promotional mix: advertising, sales promotions, public relations, and point-of-purchase communications.
Requisites: MKT 2020 or 2400
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Students will be able to explain the role of promotions in the marketing mix and within the business functions an organization.
- Students will be able to describe integrated brand promotions and its role in an organization.
- Students will be able to classify marketing communication techniques and evaluate when to utilize each.
- Students will be able to create a strategic marketing communications plan.
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