Jun 21, 2024  
OHIO University Undergraduate Catalog 2016-17 
OHIO University Undergraduate Catalog 2016-17 [Archived Catalog]

Business Analytics Major (B.B.A.)

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Major code BB6158

College of Business  
Copeland Hall 401
Athens, OH 45701
Phone 740.593.2060

Gabe Giordano, contact person

Program Overview

Business analytics refers to the knowledge, skills and competencies required for the methodical exploration and investigation of business data using predictive, and prescriptive statistical tools to support decision making and to gain insight of business performance. The OHIO College of Business offers an undergraduate major that develops students skills and competencies in business analytics and provides them with hands on experience of statistical tools used in the business environment using data provided by industry partners.

Business Analytics comprise of two equally important domains:

  1. Information Management: the creation, collection, organization, processing, analysis and reporting of data within the context of business
  processes in the enterprise using database software and visualization tools.

  2. Statistical methods, tools and techniques: the quantitative understanding of statistical methods, techniques, and tools to analyze the data and
  contextualize it within the business to gain competitive insight.

Admissions Information

Freshman/First-Year Admission

No requirements beyond University admission requirements and admission to the College of Business.

Change of Program Policy

Business Analytics Co-Major available to any student in the College of Business.

External Transfer Admission

No requirements beyond University admission requirements and the requirements to successfully transfer into the College of Business

Opportunities Upon Graduation

Data is a critical organizational resource. The amount of data on the planet is set to grow 10-fold in the next six years to 2020 from around 4.4 zettabytes to 44ZB (computer weekly 2014). The need for capable business professionals with solid quantitative and analytical skills to investigate data using sophisticated statistical tools and techniques is imperative. The growth of analytics careers surpasses all starter careers as indicated by LinkedIn analytics figure to the right. An often cited report by the McKinsey and Company in 2011 indicated that there will be a shortage of 140,000 to 190,000 in analytics professionals of various levels in the US by 2018.


Major Hours Requirement

You must complete the 15 hours required for the business analytics co-major in conjuction with the requirements for one of the other BBA majors, which include accounting, business economics, entrepreneuship, finance, international business, management and strategic leadership, management information systems, and marketing or in conjuction with the requirements for the Bachelor of Sport Management major.

Co-Major Curriculum

Complete the following courses;

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