Jul 31, 2021  
OHIO University Undergraduate Catalog 2020-21 
    
OHIO University Undergraduate Catalog 2020-21 [Archived Catalog]


Marketing



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College of Business
Copeland Hall 514
Phone: 740.593.2035
Fax: 740.597.2150
https://business.ohio.edu/

Katie Hartman, Chair

Overview

Marketing is the lifeline of any firm; it connects the organization with its customers. The marketing major prepares students for a variety of career opportunities in sales, product management, marketing research, retailing, advertising, business-to-business marketing, international marketing, digital marketing, or other aspects of the profession.

Requirements

Students who major in marketing must complete at least 18 semester credit hours of upper-division courses in marketing. All marketing majors are required to take professional sales, marketing research, consumer behavior, and marketing strategy. The curriculum is revised frequently to keep pace with the changing business world.

Programs

    Bachelor of Business AdministrationOther Programs

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