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Apr 18, 2024
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HLTH 6380 - Strategic Planning and Marketing in Health Care
This course focuses on the processes involved in strategic planning and marketing in health care organizations and explores community and health care needs assessments. This course serves as the capstone for the MHA program where students utilize strategic marketing design, analyze business scenarios, conduct feasibility studies, assess implementation strategies, and review evaluation methods in health care organizations.
Requisites:
Credit Hours: 3
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to conduct and interpret internal and external environmental and competitor analyses.
- Students will be able to demonstrate understanding of strategic planning and marketing terminology.
- Students will be able to describe relationships between strategic plan, business plan, and marketing plan.
- Students will be able to develop a strategic marketing plan.
- Students will be able to identify value-adding service delivery strategies.
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