Mar 28, 2024  
OHIO University Undergraduate Catalog 2021-22 
    
OHIO University Undergraduate Catalog 2021-22 [Archived Catalog]

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REC 4570 - Adventure Travel as a Social Enterprise


REC 4570/5570 aims to expose students to the adventure travel industry as part of a short-term study abroad experience. Each year, millions of people seek out adventure travel experiences as a means of satisfying their need to explore the planet and to interact with the many people and cultures within it. This course examines the way in which certain commercial operators have transformed adventure travel into a social enterprise that maximizes improvements in social and environmental well-being. Students gain a unique perspective for social entrepreneurship and its application within adventure travel. The course considers how social value creation can align with economic value generation, and unpacks the specific business strategies certain adventure travel operators employ to ensure that host communities touched by adventure travel benefit from the opportunities it provides.

Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will be able to define social entrepreneurship within the context of adventure travel.
  • Students will be able to identify ways in which principles of social entrepreneurship can be applied as a vehicle for change.
  • Students will be able to discuss the economic, social, and institutional barriers that exist for market entry into the adventure travel industry.
  • Students will be able to articulate the theoretical framework used to explain people’s intentions in creating a social venture in adventure travel.
  • Students will be able to examine how mission-driven values and ideals manifest themselves in the commercial operation of adventure travel companies.
  • Students will be able to discuss how the adventure travel industry can contribute to the Millennium Development Goals proposed by the United Nations.
  • Students will be able to identify the positive and negative impacts that can result from adventure travel, and its growth as an industry.
  • Students will be able to summarize strategies employed by social ventures within the adventure travel industry.
  • Students will be able to identify ways in which adventure travel could provide local empowerment to rural communities of a host country.



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