Mar 29, 2024  
OHIO University Undergraduate Catalog 2021-22 
    
OHIO University Undergraduate Catalog 2021-22 [Archived Catalog]

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RHT 4750 - Casino Marketing Operations


Common and popular casino marketing tactics are examined, followed by an overview of slot club structures and related database marketing activities. Match-play coupons, dead chip (a.k.a. rolling programs), and loss discounting are all closely examined. Casino hosting, the role of non-gaming amenities, and repeater-market gaming promotions are also covered.

Requisites: RHT 3700
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Define the basic structure and aims of a slot club.
  • Demonstrate a structured response to casino marketing case studies.
  • Describe the process that underlies discounting table game losses, along with a review of existing practices and recommended program structures.
  • Examine the credit granting process and casino hosting function.
  • Examine the database marketing process within the casino industry.
  • Examine the primary forms of direct mail offers and promotions within casinos catering to a clientele characterized by frequent visitation (repeater-market).
  • Explain the premise, structure, and advantages of a marketing plan for a hotel-casino property.
  • Explain the structure, mechanics, and recommended practices related to match-play offers and dead chip programs.
  • Identify the primary forms of casino marketing activity in both slots and table games.
  • Identify the roles and contributions of non-gaming amenities.



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