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Apr 25, 2024
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REC 4430 - Marketing for Recreation and Leisure Services
Application of marketing principles and concepts for the recreation and leisure services industry.
Requisites: MKT 2020 and jr or sr
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Apply core marketing principles to the field of recreation and leisure services.
- Assess strategic marketing plans for recreation and leisure services.
- Become proficient in terminology of recreation and leisure services marketing.
- Develop marketing activities and strategies for recreation and leisure services.
- Examine the role of marketing in the broader scope of recreation and leisure services organizations and agencies.
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