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Apr 19, 2024
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SASM 3010 - Sport Marketing
This course introduces basic sport marketing concepts with application to amateur and professional sport organizations. Topics include promotions and public relations, sport consumer behavior, strategic marketing planning, marketing information management, and marketing communication.
Requisites: SASM 1001 or SASM 1010
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Students will be able to describe the unique aspects of the sport product.
- Students will be able to explain the role of research in sport marketing.
- Students will be able to define the Six P’s of sport marketing and the interaction between them.
- Students will be able to conduct an internal and external analysis of a sport organization.
- Students will be able to develop a marketing plan for a sport product or service.
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