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Apr 25, 2024
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COMM 5310 - Crisis Communication Strategy
This course prepares the student to develop key message baselines before a crisis; to communicate with speed, accuracy, and to provide credibility skills in a crisis; to monitor information and prevail with the truth in a crisis; and to provide perspective on cause marketing and communication beyond the crisis.
Requisites: COMM 5300
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to develop key messages and theme baselines before a crisis.
- Students will be able to communicate with speed, accuracy, and credibility within a crisis.
- Students will be able to monitor information and counter misinformation in a crisis
- Students will be able to communicate beyond the crisis with cause marketing.
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