May 21, 2024  
OHIO University Graduate Catalog 2020-21 
    
OHIO University Graduate Catalog 2020-21 [Archived Catalog]

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COMM 5610 - Assessing Digital Media Transformation & Innovation


Prepares students to engage digital media transformation within professional contexts. Students work to implement innovative digital media solutions with emphasis placed on critical analysis of new technologies and real-world benefits of disruptive media. Special emphasis is placed on networking, peer-evaluation, and media-centric business model frameworks.

Requisites:
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 4.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will be able to describe current shifts in media and digital technologies.
  • Students will be able to assess business implications for specific communication industry environments.
  • Students will be able to use a communication industry model framework to critique incremental and disruptive innovation within the communications and media industries.
  • Students will be able to develop and analyze solutions to communication industry-related problems that can be addressed using new digital media technologies.
  • Students will be able to assess proposed plans based on communication industry criteria and potential benefits to employees and consumers.
  • Students will be able to create a business model canvas for a new or innovative product, service, or idea within the realm of digital media and communications.



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