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Apr 20, 2024
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COMM 5812 - Promoting Digital Media Transformation & Innovation
Testing the essential components of promoting digital media transformation within a system. Emphasis is placed on understanding reactions to the proposed transformation and the development of strategies to successfully market the idea to relevant stakeholders.
Requisites: COMM 5611 or MDIA 5611
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 4.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to identify and critically analyze branding and integrated marketing communication strategies.
- Students will be able to implement qualitative research methods to conduct research and apply the findings to target audiences.
- Students will be able to implement quantitative research methods to conduct research and apply the findings to target audiences.
- Students will be able to develop a strategic communications campaign proposal that promotes digital media transformation within an organization.
- Students will be able to apply storytelling techniques to create a strategic communications campaign proposal for an innovative product, service, or idea within the realm of digital media and communications.
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