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Apr 20, 2024
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COMM 5611 - Leading Digital Media Transformation and Innovation in Organizations
Digital transformation is an example of the need for businesses to innovate and change as the market and consumer desires evolve. As opportunities and risks are identified, organizations need the ability to transform business models or processes to account for digital media technology and economic shifts; and develop creative, innovative digital media products or services to adapt to evolving audience or user demands. This course is devoted to the theories and best practices that enable developing and sustaining an organizational culture of continuous digital media transformation and innovation. Particular attention is given to communicating effectively within and across groups, teams, organizational units, and external communities; building trust both within a creative media organization and with external constituencies; and the fundamentals of assessing readiness for digital media transformation.
Requisites: MDIA 5610 or COMM 5610
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 4.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to demonstrate knowledge of major theories of communication related to leadership and organizational change.
- Students will be able to demonstrate knowledge of organizational culture and its effect on digital media transformation and innovation efforts.
- Students will be able to demonstrate the ability to synthesize relevant literature in order to analyze and assess the culture and readiness for transformation or innovation within a media team and/or larger organization.
- Students will be able to demonstrate the ability to apply principles of effective communication and leadership in a research project focused on digital media transformation and innovation efforts.
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