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Apr 18, 2024
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COMS 6150 - Corporate Communication
This course will provide students with an overview of strategies for the management of communication within corporate settings. Students will gain an understanding of the relationship between theory and practice, with an emphasis on how theory serves as a framework for the evaluation of communicative strategies. The topics will vary, but could include the role of communication in creating corporate identity, handling crises and repairing images, managing intercultural communication, decision-making strategies and use of technology in managing communication.
Requisites:
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 4.0 seminar
Grades: Eligible Grades: A-F,PR,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to analyze corporate image repair strategies.
- Students will be able to assess the role of language in constructing corporate identity.
- Students will be able to create risk management protocols in addressing emergencies.
- Students will be able to develop appropriate image repair strategies for hypothetical image crises.
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