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Apr 18, 2024
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COMS 6100 - Measurement Methodology in Communication
Measurement principles, instruments, and techniques in communication; problems and procedures in testing, measuring, and evaluating communicative attitudes and skills; development and availability of relevant standardized tests.
Requisites:
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 3.0 seminar
Grades: Eligible Grades: A-F,PR,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Conduct and interpret statistical analyses of data including but not limited to correlational procedures, analysis of variance procedures, and factor analyses.
- Critically analyze scales, instruments, exams, and other measurement techniques using appropriate standards for assessing validity and reliability.
- Identify and employ techniques for creating effective attitudinal scales and other instruments used in communication research.
- Identify and employ techniques for creating effective classroom exams and assessments.
- Use concepts discussed in class to critically evaluate communication research in terms of methodological rigor and other criteria relevant to social scientific scholarship.
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