May 18, 2024  
OHIO University Graduate Catalog 2020-21 
    
OHIO University Graduate Catalog 2020-21 [Archived Catalog]

Add to Portfolio (opens a new window)

COMS 5300 - Communication and the Campaign


Processes of communication as applied in a campaign, defined as any organizational goal-oriented effort designed to influence behaviors of identifiable population. Emphasizes theory application in nonclassroom campaign situations (political, fund-raising, publicity, etc.).

Requisites:
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 3.0 seminar
Grades: Eligible Grades: A-F,PR,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • To allow students the opportunity to conduct research on past and present campaigns in an attempt to gain an understanding of what works or worked, why, and what we can learn from these discoveries.
  • To develop, through practical experience, organizational, interpersonal, group planning, team building, and decision-making skills needed to conduct successful campaigns.
  • To overview the literature on campaigns and review methods and approaches to campaign design and evaluation.
  • To provide hands-on experience in planning, coordinating, promoting, and staging campaigns for established client organizations with Ohio University or the Athens community.



Add to Portfolio (opens a new window)