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Apr 27, 2024
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MBA 6915 - Integrated Strategy Project
The course provides students a complete picture of the strategy of a company integrating knowledge gained in the areas of Strategy, Marketing, Finance and Information Systems.
Students apply classroom learning by conducting a situation analysis on the industry and company where they work, analyzing and offering insights on their company’s branding and marketing strategies, analyzing financial ratios, seeking new technology applications and offering overall insights into the strategies of functional areas within the company.
Accordingly, the course deals with discussing the role of strategy within companies and its impact on informing and guiding important decisions such as resource acquisition, allocation and deployment. Projects are based on real-world situations so that students practice applying tools and frameworks in their own decision-making processes.
Requisites: Admission to COB graduate or certificate program.
Credit Hours: 1
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 1.0 tutorial
Grades: Eligible Grades: A-F,PR,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to complete a Porter’s macro analysis to understand their industry
- Students will be able to complete a PESTLE analysis to understand macro trends that may affect their company
- Students will be able to analyze competitor’s strategies
- Students will be able to assess the functional strategy of the department they work in
- Students will be able to explain how projects they work on fit into the overall corporate strategy
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