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Apr 27, 2024
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MBA 6350 - Strategic Marketing
MBA 6350 focuses on understanding basic marketing principles, exploring the linkages between marketing strategy and tactics, and learning strategic issues in marketing. Students analyze situations and develop strategic marketing recommendations by exploring the complex, dynamic environment in which all marketing activities take place. Students understand, apply, evaluate, and analyze information and situations through the marketing lens.
Requisites: Admission to MBA program
Credit Hours: 3
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,CR,PR,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to summarize and explain the frameworks and contexts associated with the formulation of marketing strategies.
- Students will be able to explain the importance of opportunity identification in marketing strategy formulation
- Students will be able to summarize and explain the roles of segmentation, targeting, and positions in marketing strategy formulation.
- Students will be able to compare and contrast marketing strategy formulations in different contexts.
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