Jul 19, 2025  
OHIO University Undergraduate Catalog 2010-12 
    
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RFPD 423 - Promotional Strategies for Retail Merchandising and Fashion Product Development

Provides a broad understanding of the ways in which goods, services, and ideas can be promoted within the retail industry. Emphasis on practical application. Incorporates factors influencing retail promotional planning such as communication theory, corporate and store image, target markets, and competitive marketplace stance with the promotional mix components. 4 lec.

Prerequisites: (C OR BETTER RFPD 201) & JOUR 250 & (RFPD 150 OR ART 113 OR 116 OR RFPD 181) & (JR OR SR)
Credit Hours: 4
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts. Note: Effective Summer Quarter 2010-11 (June 2011) any non-repeatable course may be taken two times excluding withdrawals, but only last course taken counts.
Formerly: HCRM 423


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