SAM 3020 - Consumer Marketing

The purpose of this course is to teach the students effective marketing tools for reaching consumers. The course will focus on how managers use the marketing mix to reach target markets and position products. The students will gain the knowledge necessary to conduct market research, how to develop a consumer survey.

Requisites: Jr or Sr
Credit Hours: 3.0
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Eligible grades: A-F,WP,WF,FN,FS,AU,I

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Ohio University

Ohio University

SAM 3020 - Consumer Marketing