Jul 24, 2025  
OHIO University Undergraduate Catalog 2010-12 
    
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MDIA 459 - Audience Research

Various methods, techniques, and applications of audience study in broadcasting and cable; includes study of current rating services.

Credit Hours: 4
Repeat/Retake Information: May be retaken an unlimited number of times, but only last course taken counts. Note: Effective Summer Quarter 2010-11 (June 2011) any non-repeatable course may be retaken two times excluding withdrawals, but only last course taken counts.


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